Why sell in Europe?

The European Union is made up of 27 countries including large market opportunities like France, Germany, Italy, and Spain. In 2020, retail ecommerce revenue in the European Union reached over $500 billion USD and is projected to reach $569 billion USD by 2025.

If you’re looking to grow your ecommerce business internationally, selling to consumers within the EU is a great place to expand, and storing your inventory near them is the best way to do it.

Located in Poland (Default)

ShipBob’s Poland fulfillment center is our hub to reach EU shoppers and is located on the border of Poland and Germany. With highly attractive local labor rates compared to many other European locations (which we pass back to you), and highly integrated transport routes across Europe (to reach your customers quickly and cheaply).

Address: ul. Szczecińska 49 docks 45-48 Gorzów Wielkopolski, 66-400

Receiving hours: 9:00 am – 4:00 pm POL

Located in Ireland (for Irish-based merchants)

ShipBob’s Ireland fulfillment center is located in Dublin. ShipBob's Dublin location is ideal for Irish-based merchants or those with strong Irish customer bases.

Address: B2, Ballycoolin Rd, Blanchardstown

Receiving hours: 9:00 am – 4:00 pm WET

Shipping Times & Carriers

ShipBob helps you reach your local and international customers quickly and cheaply. We work with a combination of national and international carriers to give you the best carrier options at affordable prices.

In Poland, ShipBob partners with DHL Paket and DHL Express, securing discounted shipping rates and fast delivery times. From here you can reach the local Polish and German markets in 1 business day, France and the UK in 2-3 days, and Spain in 4-5 days.

In Ireland, ShipBob partners with DHL Express, UPS, and Asendia UK. From Dublin, you can reach Ireland and EU countries in 1-7 business days with our standard ship option and 1-3 business days with our expedited ship option.

Overcoming Brexit Challenges

When you work with ShipBob, one integration gives you access to all our fulfillment centers globally. All manageable through a single dashboard.

By utilizing a combination of our UK and European-based fulfillment centers you can not only ship quicker and cheaper (shipping to the majority of the UK next day), but also avoid costly and complicated border delays and taxes.

Customs, Duties, & Freight

Along with customs, duties, and becoming a non-resident importer, ShipBob will walk you through the process of sending freight to our Poland fulfillment center. We'll work with your current carrier or freight partners, or you can leverage ShipBob's relationships with cross-border freight specialists.

CHECKLIST: Ecommerce Success in Europe

Expanding into new markets may seem like a daunting task. With ShipBob’s expertise and global fulfillment solution, it’s easy to start selling and shipping within Europe. Just follow a few simple steps to get started:

✅ Confirm your products can be sold and shipped

While product restrictions are largely the same across countries in the EU, you should always check that your products can be sold within each EU country where you plan to expand.

✅ Complete business requirements to sell

To sell within the EU, you need unique VAT, EORI and OSS registration numbers. As of July 1, 2021, all goods entering into the EU require VAT to be applied regardless of value. Learn more here.

We recommend working with SimplyVAT, and we can provide direct introductions.

✅ Request access in the ShipBob Dashboard

To activate the EU fulfillment center(s) within the ShipBob dashboard, simply request access on the Locations page. You should also review pricing and shipping zones with your direct ShipBob contact, or reach out to support@shipbob.com.

✅ Secure a freight partner to move inventory

If you don’t already have a freight partner that can ship your goods to Europe, you’ll need one. A freight forwarder will help manage and transport your shipment from you or your manufacturer to our European facilities. We recommend Freightos, Freight Forwarding, and RedSky, and we can provide direct introductions.

✅ Send inventory to ShipBob

Simply follow instructions for ShipBob’s standard WRO process to send inventory to our fulfillment center.

If you’re a current ShipBob customer and want to transfer inventory from another ShipBob fulfillment center, you can work with your ShipBob contact or email support@shipbob.com to set up an internal transfer.

✅ Start shipping orders!

Once our European fulfillment center(s) receive your inventory, please allow the standard 3 business day receiving SLA before we fulfill your first order. All order information will be found on the same pages in your ShipBob dashboard.

✅ Optimize your EU ecommerce strategy

Tell your European customers that you’ll be fulfilling locally. Reduce cart abandonment previously attributed to the perceived pains of international deliveries like expensive shipping, long transit times, and having to pay customs and import duties.

Mitigate consumer confusion and increase confidence by updating your checkout to show local rates and estimated delivery times, and make sure your EU stores are in local currency (varies by country).

Frequently Asked Questions

  • How can I contact somebody to learn more or get started?

    To request a meeting with a ShipBob fulfillment expert, visit this page and complete the request access form and we’ll get in touch shortly. If you’re a current client, you can also reach out to your primary ShipBob contact or support@shipbob.com for more information.

  • Do I need a VAT and/or EORI to fulfill orders out of Europe?

    Yes, both a local Europe VAT and OSS registration are required in Poland in order to ship from our latest fulfillment center. Plus an EORI registration in the European country your business is established. As of July 1, 2021, all goods entering into the EU require VAT to be applied regardless of value. If you do not have these registrations setup today, we can introduce you to our recommended partner SimplyVAT who will be able to help.

  • Which carriers will ShipBob use in Europe?

    We work with DHL to provide a standard shipping option through DHL Paket and an expedited shipping option through DHL Express.

  • What shipping options are available in Europe?

    ShipBob offers both standard and expedited services for Europe to Europe shipments.

  • What is the average time in transit?

    Our Polish location means you can reach the local Polish and German markets in 1 business day, the likes of France and the UK in 2-3 days, and Spain within 4-5 days. Those also using our UK locations will be able to reach the whole of the UK in just 1-3 days.

  • Can I ship from the European fulfillment center to the EU (or anywhere outside of Europe)?

    Our Polish fulfillment center (like our UK-based centers) will fulfill orders that are shipping both within Europe and the UK.

    ShipBob’s Poland fulfillment center also supports international shipping destinations*! Fulfill your cross-border shipping needs by reaching customers in 200+ countries. All shipments are sent via DHL and are delivery duty unpaid (DDU). Standard (4-14 days) and Expedited (2-5 days) delivery options are available.

    *Please note that this feature is automatically enabled for all UK-based merchants. If you want this feature disabled for all or some countries, follow the instructions here to turn on destination-based rules.

  • What is the pricing for ShipBob's Central Europe fulfillment center?

    Pricing is calculated the same way across all fulfillment centers, to get a quote please complete the request access form and one of our fulfillment experts will work with you to build a pricing plan based on your unique needs.

    If you’re an existing ShipBob customer, simply request access for the UK or Poland locations on the Locations page in your ShipBob dashboard. Once you’ve been approved for the location, you will be able to view pricing on the Pricing page. You can also reach out to your ShipBob contact to review your pricing.

  • What are the standard operations at ShipBob’s European fulfillment centers?

    We are committed to consistency across all of our global fulfillment centers. All of ShipBob’s fulfillment centers adhere to the same standard operating procedures.

  • Is B2B/wholesale fulfillment supported at the Europe fulfillment centers?

    Yes, all of our fulfillment centers share the same capabilities. While we still primarily fulfill DTC orders, if you need help with small batches of B2B orders, we can help.

  • Is FBA prep or FBM supported at the Europe fulfillment centers?

    We currently support FBA prep in Poland, but do not support FBM for UK or EU orders at this time.

  • Are returns supported at the Europe fulfillment centers?

    Yes, our Poland fulfillment center can process returns for orders that originated from that facility and using return labels that were generated from within Europe/UK. Customers cannot currently purchase EU return labels directly from ShipBob, but we hope to support that in the future.


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